Laureti CEO Says Only Compelling Mobility Ecosystems
Opening a New Frontier.
Big products are good for good markets, but big ecosystems create new economies. The proof is in the elite $1T club. Apple, Microsoft, Alphabet, Amazon and Tesla. Despite their different sectors, these tech companies have mastered the importance of an ecosystem by putting the user experience at the center of its creation. Each step on their path to continued success is paved with powerful new ways to create experiences by helping people and the planet.
Why are some companies good at creating ecosystems and others not so much? A compelling ecosystem is a translation of innovative thought leaders. They are more focused on just one core product because they are breaking into markets with a broader perspective. The success of any radical new solution will depend on supporting infrastructure. Like iOS for Apple devices. Superchargers, powerwalls and solar products for Tesla vehicles. Their basic thinking is to help facilitate mass adoption and shift the market towards new ways. They create and nurture various experience touchpoints in users’ lives where most of their added value makes the overall brand a market leader. Businesses in the ecosystem retain a unique ability to grow in multiple directions. And most people don’t seem to understand that this is driving Tesla stock.
The stage of creating ecosystem companies, however, is more complicated because any novel concept requires educating the market. In contrast, product-oriented companies are much simpler to understand but lack the degree to which they can become monopolies.
It is not a surprising strategy for product-oriented competitors to copy and paste products popularized by new leaders in the ecosystem. We saw it with the iPhone and now we’re seeing it with Tesla – where many of their design quirks and engineering results have been replicated by their competitors. But what cannot be replicated is the relentless evangelism of the fan base that the leaders of the ecosystem have acquired overtime.
Revolutionary ecosystems embody the value of acting on new ideas logically and creatively. To make a stronger case for future mobility, new ecosystems with a broader and more lateral perspective are needed. Like the elite $1T club, the end-user must be put at the center. But today’s auto industry thinks vertically and narrowly and uses limited creative capacities. Much of the auto industry still identifies drivers as the sole end-user. As on-demand models and autonomous technologies develop, end-users are not just drivers, but passengers, too.
When mobility is designed from a passenger-centric perspective, conventional thinking is no longer sufficient. Because the questions are shifting from ‘how many cars to make’? to ‘what role might a car play and how do people interact with it?’
In the overall chain of experience, a car becomes an important but small component. In the eyes of the end-user, the factors that dictate value will depend on how their productivity and convenience are optimized through trip-chains.
Just like agriculture and healthcare businesses use fintech and ecommerce solutions to deliver end-to-end solutions, a new move will see a combination of cross capabilities. -sectoral and technologies. The fundamental growth opportunities of the passenger-economy experience will be driven by the individual growth dynamics presented by the electric vehicle market, software technologies, on-demand services, the travel experience market and others. The convergence of these often-viewed separate spheres can blend and provide a new $1T market that existing business boundaries cannot.
So why is Laureti’s ecosystem proposition interesting to explore.
Laureti is preparing to enter the market with their “business-lounge-on-the-move” to make trips productive, connected and easy. Targeting the fleet, taxi and on-demand markets, they installed proprietary designed business cabins powered by an AI-powered platform called MiRA.OS. MiRA is the lynchpin of the Laureti ecosystem experience where user lifestyles and Laureti vehicles are connected to provide an experience that is seamless, simultaneous and continuous. The AI-powered technology is portable and accessible throughout Laureti’s MiRA-powered vehicles.
”This level of seamlessness in the ecosystem can only be delivered through a hardware-software-service combination. Looking at things from a passenger-centric perspective will change mobility in ways that go beyond just transporting people. This is the beginning of the economy of the passenger experience. The demand for what we create is clearly seen in three things: the desire of customers, multifactorial drivers that support this trend and an opportunity to become a purposeful economy. According to Marcus Paleti, CEO of Laureti.
In conclusion, the innovation of mobility that places the user ie, the passenger at the center of innovation in the creation of ecosystems will create and lead the economy of the passenger experience. Like smart devices, Laureti offers end-users portability and accessibility to the experience of cars through its ecosystem and presents a strong case that it is the foundation of this emerging space.
