Three years in the past, Tesla stated it anticipated to put in 1,000 photo voltaic rooftop arrays per week, amounting to 156,000 Photo voltaic Roofs in that point interval. Nevertheless, Wooden Mackenzie studies that solely 3,000 have been put in to date.
From pv journal USA
Tesla introduced the extremely well-liked Photo voltaic Roof product in 2016, and three years later the corporate said that it had a purpose of 1,000 installations per week. Nevertheless, solely about 3,000 Photo voltaic Roof techniques have been put in to date, in response to information from Wooden Mackenzie, with a complete capability of round 30 MW (DC).
Wooden Mackenzie has, for the primary time, recognized Tesla Photo voltaic Roof installations utilizing its proprietary project-level information units and summarized key findings in a report titled, “5 Years On: Tesla Photo voltaic Roof deployments miss expectations .”
“Tesla Photo voltaic Roof, a brand new roof system manufactured from glass tiles with embedded photovoltaic cells, has attracted plenty of consideration after its first launch a couple of years in the past,” stated by Max Issokson, analysis analyst and lead creator of the report. “However granular set up information has all the time been elusive, making it difficult to research product development — till now.”
Regardless of Tesla’s said purpose in 2020 to put in 1,000 techniques per week, Wooden Mackenzie’s evaluation exhibits that the common Photo voltaic Roof set up per week might be solely 21 in 2022, and the most important That set up quarter was the primary quarter of 2022, which noticed 32 techniques put in every week.
Trying on the total roof market in the US, which installs an estimated 5 million roofs constructed annually, Tesla may have a measly 0.03% of the overall roof market in 2022, in response to the report .
“Because the residential photo voltaic business continues to develop, photo voltaic rooftop options play an necessary function in providing prospects flexibility and alternate options to standard modules,” concluded Issokson. “The longer term potential of Tesla’s Photo voltaic Roof will depend upon the corporate’s potential to simplify and streamline installations and faucet right into a broader buyer base.”
Tesla shouldn’t be alone within the building-integrated photo voltaic roofing market. GAF Power, CertainTeed, SunStyle, Suntegra Photo voltaic, Ahead and Luma Photo voltaic are different producers which have joined the sport. At present GAF Power, a famend residential roofing firm, is a market chief within the sub-sector with its Timberline Photo voltaic product. Its nailable photo voltaic shingle was introduced at CES 2022, the place it gained the Better of Innovation award. What differentiates Timberline from Tesla’s Photo voltaic Roof is that the roof system straight integrates photo voltaic expertise into conventional roofing processes and supplies, in response to Wooden Mackenzie.
“GAF Power’s Timberline Photo voltaic rooftop system is healthier positioned to attain widespread adoption,” Issokson stated. “The product is quicker and simpler to put in, and the corporate is gaining prospects when they’re contemplating roof replacements.”
Tesla is having a troublesome time within the residential photo voltaic set up market as effectively. Wooden Mackenzie famous in its 2022 photo voltaic installer Leaderboard that Freedom Without end has overtaken Tesla within the prime three residential market locations for the primary time, capturing 4% of the US market final 12 months. Sunrun and Titan Photo voltaic Power maintain the highest two spots, respectively.
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